SEO (Search Engine Optimisation) is made up of multiple different elements, and knowing what they are and how they work is key to understanding why SEO is so important. In short, SEO is significant because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.
Beyond that, it is also a valuable tool for brand awareness, building relationships with prospects, and positioning yourself as an authoritative and trustworthy expert in your field. Here’s how to get better SEO results in 5 easy steps.
Keywords must be well-researched, carefully chosen, and carefully used in your content in order to be effective. Keywords are words and phrases that prospects use to find online content, and that brands can then use to connect with prospects who are looking for their products or services.
When researching keywords, it’s important to look for ones that have high search rates and low competition and to choose short-tail keywords (such as ‘fitness apparel’), long-tail keywords (such as ‘summer women’s fitness apparel’), and local keywords (such as ‘fitness apparel Melbourne’) to work into your content. You can also use keywords to optimize all your titles and URLs.
Content is a vital part of SEO because it’s the vehicle you use to reach and engage audiences. For example, if you owned a gym and wanted to increase your visibility, you might publish a succession of blogs about weight loss, choosing the right workout plan, meal plans, and more. When a person who wanted to know about fitness went looking for that information, your blog would come up, and you’d be able to build a rapport with that person by providing valuable information. When the time came for that person to join a gym, for instance, you’d be the first gym that came to mind. Content must be educational, but also interesting, relevant, engaging, and shareable, some examples of content are;
- Web page content
- Social media posts
3. Off-Page SEO
Off-page SEO involves external optimization practices that happen away from your site rather than on it. The main technique used for off-page SEO is backlink building since quality backlinks to your site from external sites tell search engines that your site is valuable and high-quality, which builds authority and trust towards the search engine.
4. Local SEO
Local SEO is becoming increasingly important as more and more people use mobile devices for search. These days, more than half of all searches are performed from smartphones or tablets, and almost all of those searches have local intent.
If you owned an Italian restaurant, for instance, then local SEO would make sure that when people in your area went looking for the best pizza or pasta in town, they would come across your site. Along with using local keywords you should also create pages for your business on Google My Business and Google Maps.
5. Search Engine Marketing
Search Engine Marketing (SEM) refers to paid marketing efforts, and it includes things like Google AdWords, social media ads, Google Shopping ads and more.
SEM is usually a major section of a comprehensive SEO strategy as it can help you reach new and highly targeted audiences.
Does your website need further optimisation?
SEO can help a business accomplish a number of goals, including ones involving brand awareness, traffic, conversions, customer experience, and much more, which is why it’s so important for business owners to understand how it can help achieve goals, and what the best practices are. Contact us now for a free, no-obligation quote.