In 2018, Google made $116.32 billion in revenue from advertising – 85.4% of those earnings came through advertising. Those statistics alone tell me and should tell you, that not only a vast majority of online users utilising Google AdWords, but also that its a very effective means of advertising your business.
Yet despite its effectiveness, some small business owners are reluctant about using it, mainly because they are unaware of its true potential. Here are five reasons why you should be using Google AdWords today.
No Minimum Investment
This is a huge positive for small businesses who are often operating with a limited budget. Even if you have a large marketing budget, it’s not always wise to unload with your budget and test a new marketing channel if you’re unsure of its use, so it’s great there is no required investment.
The most frequently asked question about AdWords is related to its costs. The real beauty of this platform is that you can start at any price that is convenient for you and then work your way up as you go along. You can also set up the daily maximum costs, ensuring that you will never go over budget.
Measurable With ROI Tracking
It’s a well-known fact that online marketing is much more measurable than TV or billboard advertising. This is due to the technology that has been invested in online advertising in recent years, and no search engine measures quicker and more accurately than Google. In fact, AdWords has built-in capabilities that both track and report on your return on investment (ROI).
Faster & Easier Than Standard SEO
SEO (Search Engine Optimisation) is a great marketing tool that you shouldn’t neglect. But its major downside, however, is the fact that it can take months before you can see any results. You will also be ‘working in the dark’, not knowing your target audience’s habits and preferences, ahead of time.
AdWords and SEO are both important components that belong to Search Engine Marketing (SEM). When applied correctly, both can help you boost and optimise your presence on Google and its partner products. However, when comparing the two, it’s clear that for quicker results, Google AdWords is the way to go.
You Only Pay For Real Results
One of the great perks of working with Google Ads is the fact that you only pay for the success of your campaign. In other words, due to the nature of the way PPC (Pay Per Click) advertising works, you will only pay for the number of times your ad or link has been clicked. This means that you shouldn’t worry about wasting money should the campaign turn out to be less successful than expected as little or no clicks means paying Google little or no money.
If your campaign is set up correctly, incorporating relevant keywords and negative keywords, then the clicks you’ll pay for, will be good prospects for your business.
Google Ads campaigns can easily be customised, enabling you to focus on specific target audiences and online users. Amongst the available filters that you can apply to your audiences time, language, location, the device used etc. Another beneficial idea is to branch out to Google’s partners or non-search sites, such as YouTube or Gmail, and have the ability to display contact information, links, or even product images.
You can also set up specific keyword match types, allowing you to only display your ad to people who search for the exact keywords that you previously specified. On the other hand, you can also provide Google Ads with ‘negative keywords’ that include words you do not want your website or ad to be found under.
How Do I Get Started With An AdWords Campaigns?
When it comes to start-ups and small businesses, Google AdWords is an indispensable tool with great potential. Learning how to properly use it will garner the best results and a high return on investment. However, if you are not keen on going at it alone, contact us now for a free, no obligation quote and we’ll help you get on your way to success.