SEO

A blog post cover explaining what latent semantic indexing is and why it won't benefit your SEO.

Latent Semantic Indexing: Why It Won’t Benefit Your SEO

If you love SEO or are wanting to learn more about how to create high-quality, user-focused content that ranks, you’ve more than likely come across the term Latent Semantic Indexing (LSI).  It is a term floated by influencers and SEO “gurus” who suggest that the application of “LSI keywords” will greatly influence the results of …

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A blog cover photo that describes 301 vs 302 redirects.

301 vs 302 Redirects: What They Are & When To Use Them

If you’ve faced the dilemma of changing domain names, removing pages, updating permalinks or you’re simply curious about what 301 and 302 redirects are, you’ve come to the right place. More than just a random sequence of numbers, they are powerful signals used to notify Google when pages have moved permanently or temporarily without entirely …

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A blog post cover photo of our 'Google Update 2020' post, with a white Google icon.

Google Glitch: 10th August 2020 – What Happened?

As if 2020 wasn’t already stressful enough – it appears Google had incidentally suffered from an algorithmic glitch and the initial results were interesting, to say the least. The glitch resulted in local searches for businesses and eCommerce brands being outranked by nonsensical websites such as spammy forums, random Facebook posts, obscure job listings, Quora …

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