Want to know the secret sauce to building a blog that ranks for important keywords, generates consistent organic traffic, and naturally curates backlinks? Enter: evergreen content, a powerful technique to get the most out of your content marketing efforts. Your content strategy is nothing without evergreen content. As you’ll find out in this SEO Kings …
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In order to build a solid foundation of lead generation, you absolutely must have a streamlined marketing process that understands the buyer’s journey from start to finish. The chances are, you’ve heard the word ‘marketing funnel’ and ‘buyer’s journey’ before. It’s such a common concept to understand, right? You think about something you need or …
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Coronavirus or COVID-19, is the world’s buzzword right now. It’s everywhere. It’s the conversation starter between your parents, your workmates and even total strangers in the supermarket. The impact that the coronavirus has had, is astonishing, to say the least. It has shut down the world’s economy, the stock market is suffering, and millions of …
Deciding what promotional strategy to use is a dilemma for any company looking to promote its online presence – be it big or small. Chances are, even if you’re not sure what push vs pull marketing is, you’ve unknowingly fought the battle of deciding which one to employ as a marketer. Push marketing refers to …
Every business owner understands the importance of marketing your brand to reach the most appropriate audience, but how do you do it effectively? There is a wide range of different answers on the best ways to market your business, and it is natural to be skeptical of an industry that has long gone unregulated. Hopefully, …
Given social media’s rise to power in how products and services are advertised to us and the misconception of every marketing email being ‘spam’, this may lead a lot of new business owners to question: Is email marketing worth it? The answer is absolutely. When utilized properly, it can be a great way to deliver …
We probably stunned you a bit with the title, right? It seems like major companies don’t necessarily employ any type of SMS marketing strategy and instead rely on the classic and reliable plan of action. Tools such as SEO, Google Adwords, Facebook ads, Instagram ads and email marketing have pioneered the digital strategy that most …
