The Blog Corner

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A blog post cover photo about marketing funnels, with a photo of a marketing funnel.

Marketing Funnels 101: Everything You Need To Know

In order to build a solid foundation of lead generation, you absolutely must have a streamlined marketing process that understands the buyer’s journey from start to finish. The chances are, you’ve heard the word ‘marketing funnel’ and ‘buyer’s journey’ before. It’s such a common concept to understand, right? You think about something you need or

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5 Great SEO Blogs To Keep Up With The Latest Trends

If you’re like me, you’re always scouring the internet like a scavenger for helpful advice on anything digital marketing or search engine optimisation (SEO) related. In an industry littered with snake oil salesman, it’s sometimes hard to know who to trust and where to get valuable information from. Well, rest assured. We’ve compiled a list

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What Is Local SEO? Doing It The Right Way

As the internet takes centre stage in the consumers buying process, you must adopt an effective digital marketing strategy for your brick and mortar business. This strategy typically comprises a plan of action that will help you to achieve all your set digital marketing goals. Local search engine optimisation (SEO) is an integral part of any

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Google’s Open Letter: Is Google Search At Risk?

Google has penned an open letter to its Australian users that advises them the way they use Google Search could be adversely affected if the new proposed regulation by the Australian Competition and Consumer Commission (ACCC) takes effect. In this open letter to Australians, Mel Silva, Managing Director on behalf of Google Australia, outlines how

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A blog post cover photo of our 'Google Update 2020' post, with a white Google icon.

Google Glitch: 10th August 2020 – What Happened?

As if 2020 wasn’t already stressful enough – it appears Google had incidentally suffered from an algorithmic glitch and the initial results were interesting, to say the least. The glitch resulted in local searches for businesses and eCommerce brands being outranked by nonsensical websites such as spammy forums, random Facebook posts, obscure job listings, Quora

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An Introduction to Hreflang blog cover photo with a world icon, and two hands holding a British and Dutch flag.

Introduction to Hreflang: What It Is & When To Use It

We know – the word looks and sounds like gibberish, but its actually a very powerful attribute for websites that have content in multiple languages and cater to different parts of the world. Although hreflang is a simple concept to understand, there is a contrast between knowing what it is versus making it work best

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A green background with the title of the text including COVID-19 and digital marketing with a green Coronavirus spore saying 'stay home'.

(COVID-19): 10 Reasons Why You Need To Be Using Digital Marketing Right Now

The business world is becoming increasingly brutal and competitive with each passing day. Brands and businesses without a digital marketing strategy are bound to struggle indefinitely or fail. This is true particularly during the current coronavirus (COVID-19) pandemic that has sent shock waves around the globe. The rapid spread of the disease has led to

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Improve Your Organic Click-Through Rate In 2020 With Ease

This scenario might be familiar. You have invested your time, effort, and resources into creating and launching an amazing website, but no one seems to be visiting it.  You keep on wondering what might be wrong. You have checked to ensure everything is in order, made a few tweaks, but over time there is still

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COVID-19: Keeping Your eCommerce Business Alive

Coronavirus or COVID-19, is the world’s buzzword right now. It’s everywhere. It’s the conversation starter between your parents, your workmates and even total strangers in the supermarket.  The impact that the coronavirus has had, is astonishing, to say the least. It has shut down the world’s economy, the stock market is suffering, and millions of

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Should You Use The Free Cloudflare Plan?

The use of content-distribution-networks (CDN) is becoming vastly more popular in this day and age, especially when you have a widely recognised name as Cloudflare does. Cloudflare is one of the biggest, powerhouse names when you think ‘CDN’. CDN’s are great – they provide better loading times by delivering your website files to local caches,

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A pink background that has the title of the blog post in white writing (improving user experience), as well as 3 yellow stick men with a white tick.

9 Tips To Improve Website User Experience In 2020

In today’s digital age where there is a multitude of options available to web users, businesses of all size, including small business to enterprise-sized organisations are implementing creative techniques and strategies to attract and retain customers. One such strategy is by ensuring a superb overall user experience, and understanding how to improve website user experience

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A blog post cover photo of push vs pull marketing, and two stick figures pushing and pulling a gear icon.

Understanding Push Vs Pull Marketing

Deciding what promotional strategy to use is a dilemma for any company looking to promote its online presence – be it big or small.  Chances are, even if you’re not sure what push vs pull marketing is, you’ve unknowingly fought the battle of deciding which one to employ as a marketer.  Push marketing refers to

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A grey photo of a red backlink icon and the title of the post 'how to get more backlinks: ultimate guide'

How To Get More Backlinks: Ultimate Guide

Ranking page one on Google is no easy task – it’s not as simple as it once was when Google was not nearly as complex as it is today and you need to hit certain criteria to hit that sweet, sweet first page of results. You’ll need to focus your efforts on creating great, unique,

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A blog cover photo that has the title of the blog post in white text, and a grey eCommerce sign.

Get A Fresh Start For Your eCommerce Site In 2020

As an online retailer, you have to be at the top of your game in all aspects of your business.  This entails you investing your time, energy and effort into developing and implementing business strategies and tactics to enhance performance and increase productivity. Your eCommerce site is your most valuable asset. It encompasses a lot

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How Has SEO Changed Over The Last Decade?

Search Engine Optimisation (SEO) has a pivotal role to play in any digital marketing effort. SEO, as it is popularly known, is a series of techniques, steps, and tactics that are necessary for application in your process of content creation before publication on the internet. SEO is such an essential component of digital marketing because

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Tackling The ‘Why Does SEO Take So Long’ View

To the layman, it’s a question that doesn’t seem hard to answer. In a general sense, SEO comes down to a range of guidelines that must be followed to ensure the best results. That is true, however, we’re here to tell you that it’s not just a walk in the park and for good reason

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A cover photo that has a Google voice search icon.

2020 Is Here – It’s Time to Optimise for Voice Search

Is your company voice search ready? If so, you deserve a medal – a 2019 study found that only 4% of U.S. businesses with a physical location are voice search ready. The truth is that you’re probably in the other 96%. Considering that on average 40% of adults depend on voice search every day, you’ve got a

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The title of the blog post, but the image is one person is giving the other person money in exchange for an idea.

Why You Should Hire a Digital Marketing Agency

What is one of the biggest mistakes people make when setting up a new online business? There are a lot of different answers to this question, but neglecting to hire a reputable digital marketing agency to look after your marketing pursuits is definitely one of them. You might’ve asked yourself already, ‘Why should I hire

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SEO Agencies That Guarantee Rankings in 90 Days Are Wrong

Rankings in 90 days? That sounds amazing! That’s you thinking to yourself, that you’re in the best hands when it comes to your digital strategy.  We’ll bring it down a notch and give you the harsh reality that ‘guaranteed rankings in 90 days’ catchphrases are no more than a marketing tactic designed to mislead and

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A blog post cover image with the title of the blog, a magnifying glass hovering over a search bar that says 'seo' and the SEOKings logo at the bottom.

How To: The Complete Guide On Writing Good Blog Posts for SEO

Content is king. That’s the golden rule of SEO, which the successful companies are starting to realise. However, the internet is laden with low-quality content, that doesn’t adhere to any general search engine principles. For obvious reasons, you can see why this is an issue. The biggest companies in the world always have an active

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The Difference Between Organic Vs Paid Search In 2020

Have you just started your digital marketing journey and are looking to get your website ranked first page on Google? Well, in order to get there, you’ll need to understand organic vs paid search. We all want to be on the first page of Google. There is a running joke that the second page of

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An image that contains the title of the blog post in white text, and a laptop with an envelope on the screen, with a paper airplane flying by.

Is Email Marketing Worth It?

Given social media’s rise to power in how products and services are advertised to us and the misconception of every marketing email being ‘spam’, this may lead a lot of new business owners to question: Is email marketing worth it? The answer is absolutely. When utilized properly, it can be a great way to deliver

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An image with the title of the blog in black text, as well as 5 smartphones being held up with a different image on each phone.

Why SMS Marketing Is Still Good

We probably stunned you a bit with the title, right? It seems like major companies don’t necessarily employ any type of SMS marketing strategy and instead rely on the classic and reliable plan of action. Tools such as SEO, Google Adwords, Facebook ads, Instagram ads and email marketing have pioneered the digital strategy that most

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A green image with the title of the blog post, as well as a blue megaphone with 5 golden stars.

5 Tips On Getting Better Display Ad Results

Do you want to know how to get better display ad results through Google Ads? The question is rhetorical, everyone does! The key lies with understanding marketing funnels – attracting high commercial intent users for the best return on ad spend (ROAS). We’ve got 5 tips on getting better display ad results here at SEO

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An image with the title of the blog post, as well as a clipboard with Google Ad's 'Quality Score' listed on there with a score out of 100.

How to Improve Quality Score & Ad Rank

We all want to be the front page of Google – that’s something we all share in common. The reality is some business’ Google Ads campaigns are just performing better, but that doesn’t mean you’re not able to join them and get a great return on investment (ROI). This is especially true when you’re equipped

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