The Blog Corner

Come check out Melbourne’s best SEO blog.

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A blog post cover photo of our 'Google Update 2020' post, with a white Google icon.

Google Glitch: 10th August 2020 – What Happened?

As if 2020 wasn’t already stressful enough – it appears Google had incidentally suffered from an algorithmic glitch and the initial results were interesting, to say the least. The glitch resulted in local searches for businesses and eCommerce brands being outranked by nonsensical websites such as spammy forums, random Facebook posts, obscure job listings, Quora

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An Introduction to Hreflang blog cover photo with a world icon, and two hands holding a British and Dutch flag.

Introduction to Hreflang: What It Is & When To Use It

We know – the word looks and sounds like gibberish, but its actually a very powerful attribute for websites that have content in multiple languages and cater to different parts of the world. Although hreflang is a simple concept to understand, there is a contrast between knowing what it is versus making it work best

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A green background with the title of the text including COVID-19 and digital marketing with a green Coronavirus spore saying 'stay home'.

(COVID-19): 10 Reasons Why You Need To Be Using Digital Marketing Right Now

The business world is becoming increasingly brutal and competitive with each passing day. Brands and businesses without a digital marketing strategy are bound to struggle indefinitely or fail. This is true particularly during the current coronavirus (COVID-19) pandemic that has sent shock waves around the globe. The rapid spread of the disease has led to

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Improve Your Organic Click-Through Rate In 2020 With Ease

This scenario might be familiar. You have invested your time, effort, and resources into creating and launching an amazing website, but no one seems to be visiting it.  You keep on wondering what might be wrong. You have checked to ensure everything is in order, made a few tweaks, but over time there is still

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A pink background with the title of the text in white writing, as well as a cartoon man wearing a Coronavirus mask.

COVID-19: Keeping Your eCommerce Business Alive

Coronavirus or COVID-19, is the world’s buzzword right now. It’s everywhere. It’s the conversation starter between your parents, your workmates and even total strangers in the supermarket.  The impact that the coronavirus has had, is astonishing, to say the least. It has shut down the world’s economy, the stock market is suffering, and millions of

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Should You Use The Free Cloudflare Plan?

The use of content-distribution-networks (CDN) is becoming vastly more popular in this day and age, especially when you have a widely recognised name as Cloudflare does. Cloudflare is one of the biggest, powerhouse names when you think ‘CDN’. CDN’s are great – they provide better loading times by delivering your website files to local caches,

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A pink background that has the title of the blog post in white writing (improving user experience), as well as 3 yellow stick men with a white tick.

9 Tips To Improve Website User Experience In 2020

In today’s digital age where there is a multitude of options available to web users, various businesses are implementing creative techniques and strategies to attract and retain customers. One such strategy is by ensuring a superb overall user experience, and understanding how to improve website user experience in areas that may be lacking. Web user

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A blue cover image with the title of the blog post in white text, as well as a black stick figure pushing a customer icon, and a white cartoon character tries to pull it, imitating push vs pull marketing.

Understanding Push Vs Pull Marketing

Deciding what promotional strategy to use is a dilemma for any company looking to promote its online presence – be it big or small.  Chances are, even if you’re not sure what push vs pull marketing is, you’ve unknowingly fought the battle of deciding which one to employ as a marketer.  Push marketing refers to

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How To Get More Backlinks: Ultimate Guide

Ranking page one on Google is no easy task – it’s not as simple as it once was when Google was not nearly as complex as it is today and you need to hit certain criteria to hit that sweet, sweet first page of results. You’ll need to focus your efforts on creating great, unique,

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A blog cover photo that has the title of the blog post in white text, and a grey eCommerce sign.

Get A Fresh Start For Your eCommerce Site In 2020

As an online retailer, you have to be at the top of your game in all aspects of your business.  This entails you investing your time, energy and effort into developing and implementing business strategies and tactics to enhance performance and increase productivity. Your eCommerce site is your most valuable asset. It encompasses a lot

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How Has SEO Changed Over The Last Decade?

Search Engine Optimisation (SEO) has a pivotal role to play in any digital marketing effort. SEO, as it is popularly known, is a series of techniques, steps, and tactics that are necessary for application in your process of content creation before publication on the internet. SEO is such an essential component of digital marketing because

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Tackling The ‘Why Does SEO Take So Long’ View

To the layman, it’s a question that doesn’t seem hard to answer. In a general sense, SEO comes down to a range of guidelines that must be followed to ensure the best results. That is true, however, we’re here to tell you that it’s not just a walk in the park and for good reason

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A cover photo that has a Google voice search icon.

2020 Is Here – It’s Time to Optimise for Voice Search

Is your company voice search ready? If so, you deserve a medal – a 2019 study found that only 4% of U.S. businesses with a physical location are voice search ready. The truth is that you’re probably in the other 96%.Considering that on average 40% of adults depend on voice search every day, you’ve got a problem

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The title of the blog post, but the image is one person is giving the other person money in exchange for an idea.

Why You Should Hire a Digital Marketing Agency

What is one of the biggest mistakes people make when setting up a new online business? There are a lot of different answers to this question, but neglecting to hire a reputable digital marketing agency to look after your marketing pursuits is definitely one of them. You might’ve asked yourself already, ‘Why should I hire

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SEO Agencies That Guarantee Rankings in 90 Days Are Wrong

Rankings in 90 days? That sounds amazing! That’s you thinking to yourself, that you’re in the best hands when it comes to your digital strategy.  We’ll bring it down a notch and give you the harsh reality that ‘guaranteed rankings in 90 days’ catchphrases are no more than a marketing tactic designed to mislead and

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A blog post cover image with the title of the blog, a magnifying glass hovering over a search bar that says 'seo' and the SEOKings logo at the bottom.

How To: The Complete Guide On Writing Good Blog Posts for SEO

Content is king. That’s the golden rule of SEO, which the successful companies are starting to realise. However, the internet is laden with low-quality content, that doesn’t adhere to any general search engine principles. For obvious reasons, you can see why this is an issue. The biggest companies in the world always have an active

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An image that contains the title of the blog post, as well as an SEO icon VS a Google AdWords icon.

The Difference Between Organic Vs Paid Search In 2020

Have you just started your digital marketing journey and are looking to get your website ranked first page on Google? Well, in order to get there, you’ll need to understand organic vs paid search. We all want to be on the first page of Google. There is a running joke that the second page of

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Is Email Marketing Worth It?

Given social media’s rise to power in how products and services are advertised to us and the misconception of every marketing email being ‘spam’, this may lead a lot of new business owners to question: Is email marketing worth it? The answer is absolutely. When utilized properly, it can be a great way to deliver

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An image with the title of the blog in black text, as well as 5 smartphones being held up with a different image on each phone.

Why SMS Marketing Is Still Good

We probably stunned you a bit with the title, right? It seems like major companies don’t necessarily employ any type of SMS marketing strategy and instead rely on the classic and reliable plan of action. Tools such as SEO, Google Adwords, Facebook ads, Instagram ads and email marketing have pioneered the digital strategy that most

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A green image with the title of the blog post, as well as a blue megaphone with 5 golden stars.

5 Tips On Getting Better Display Ad Results

Do you want to know how to get better display ad results through Google Ads? The question is rhetorical, everyone does! We’ve got 5 tips on getting better display ad results here at SEO Kings. 1. Ensure your website is fully optimised for mobile phone usage More than 90% of users across the world have

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An image with the title of the blog post, as well as a clipboard with Google Ad's 'Quality Score' listed on there with a score out of 100.

How to Improve Quality Score & Ad Rank

We all want to be the front page of Google – that’s something we all share in common. The reality is some business’ Google Ads campaigns are just performing better, but that doesn’t mean you’re not able to join them and get a great return on investment (ROI). This is especially true when you’re equipped

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5 Important Metrics of Google Analytics

One of the biggest benefits of being online is that digital marketing is extremely measurable. Throughout the entire customer journey, web analytics provides insight on where your website visitors are coming from, what they’re doing and how you can get more of them to convert on your site. Let’s learn 5 important metrics of Google

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Highest CPC By Country & 3 Reasons Why

It’s all about location in the ‘search’ game. Your location can depend on whether or not you’ll be dishing out the dollars on your CPC campaigns, or one of the lucky few, who can reap the rewards of a low CPC. However, a high CPC does not always guarantee more money. Organic Search is still

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Here’s Why You Should Use Google Ads

In 2018, Google made $116.32 billion in revenue from advertising – 85.4% of those earnings came through advertising. Those statistics alone tell me and should tell you, that not only a vast majority of online users utilising Google AdWords, but also that its a very effective means of advertising your business. Yet despite its effectiveness, some

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A blue image that has the title of the blog post in white writing, as well as a blue megaphone surrounded by social media icons.

7 Social Media Marketing Tips

Social Media Marketing is a widely utilised tool by any online business – especially given that a vast majority of people have a Facebook, Twitter or Instagram account. Here are 7 Social Media Marketing Tips to help you kick off a strong understanding of how to drive desirable results across all of your brand’s social

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