Lachlan Perry

From a digital marketing and web hosting background, Lachlan is keen to provide all of his insight and knowledge learnt over the years working in the industry to those who want to see their business succeed. On weekends, you can find him enjoying good music and even better food.

Lachlan Perry

Facebook’s Australian News Ban: Everything You Need To Know

Unless you live under a rock, you might’ve noticed that the social media giant has banned all national and international media content from showing to Australian users. This is one of the most hard-lined approaches to the recent and ongoing news media bargaining code introduced by the ACCC, which is trying to force huge tech …

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Evergreen Content: Why It’s Important For Your Marketing Strategy

Want to know the secret sauce to building a blog that ranks for important keywords, generates consistent organic traffic, and naturally curates backlinks?  Enter: evergreen content, a powerful technique to get the most out of your content marketing efforts. Your content strategy is nothing without evergreen content. As you’ll find out in this SEO Kings …

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A blog post cover explaining what latent semantic indexing is and why it won't benefit your SEO.

Latent Semantic Indexing: Why It Won’t Benefit Your SEO

If you love SEO or are wanting to learn more about how to create high-quality, user-focused content that ranks, you’ve more than likely come across the term Latent Semantic Indexing (LSI).  It is a term floated by influencers and SEO “gurus” who suggest that the application of “LSI keywords” will greatly influence the results of …

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A blog cover photo that describes 301 vs 302 redirects.

301 vs 302 Redirects: What They Are & When To Use Them

If you’ve faced the dilemma of changing domain names, removing pages, updating permalinks or you’re simply curious about what 301 and 302 redirects are, you’ve come to the right place. More than just a random sequence of numbers, they are powerful signals used to notify Google when pages have moved permanently or temporarily without entirely …

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A blog post cover photo about marketing funnels, with a photo of a marketing funnel.

Marketing Funnels 101: Everything You Need To Know

In order to build a solid foundation of lead generation, you absolutely must have a streamlined marketing process that understands the buyer’s journey from start to finish. The chances are, you’ve heard the word ‘marketing funnel’ and ‘buyer’s journey’ before. It’s such a common concept to understand, right? You think about something you need or …

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An open letter image that Google wrote to Australians warning them of potential Google Search issues.

Google’s Open Letter: Is Google Search At Risk?

Google has penned an open letter to its Australian users that advises them the way they use Google Search could be adversely affected if the new proposed regulation by the Australian Competition and Consumer Commission (ACCC) takes effect. In this open letter to Australians, Mel Silva, Managing Director on behalf of Google Australia, outlines how …

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A blog post cover photo of our 'Google Update 2020' post, with a white Google icon.

Google Glitch: 10th August 2020 – What Happened?

As if 2020 wasn’t already stressful enough – it appears Google had incidentally suffered from an algorithmic glitch and the initial results were interesting, to say the least. The glitch resulted in local searches for businesses and eCommerce brands being outranked by nonsensical websites such as spammy forums, random Facebook posts, obscure job listings, Quora …

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